تاثیر قابلیت‌های فناوری اطلاعات بر عملکرد نوآوری با میانجی‌گری بازار‌گرایی در بانک کشاورزی

نویسندگان

  • مژگان روایی * واحد الکترونیک، دانشگاه آزاد اسلامی، تهران، ایران.
  • حسن جوانشیر واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

https://doi.org/10.22105/msda.v2i1.103

چکیده

هدف: هدف این پژوهش بررسی تاثیر قابلیت‌های فناوری اطلاعات بر عملکرد نوآوری سازمانی با نقش میانجی بازار‌گرایی است.

روش‌شناسی پژوهش: با استفاده از روش تحلیل داده‌ها و آزمون فرضیات، تمامی روابط پیشنهادی در مدل مفهومی تایید شدند.

یافته‌ها: یافته‌ها نشان دادند که قابلیت‌های فناوری اطلاعات تاثیر مثبت و معناداری بر هر دو متغیر بازار‌گرایی و عملکرد نوآوری دارند. همچنین، بازار‌گرایی به‌عنوان یک متغیر میانجی، نقش کلیدی در انتقال اثرات مثبت فناوری اطلاعات به نوآوری ایفا می‌کند؛ به‌گونه‌ای که بدون حضور بازار‌گرایی، اثرگذاری فناوری اطلاعات بر نوآوری کاهش می‌یابد. این نتایج، هم‌راستا با دیدگاه منبع‌محور، بیانگر آن است که قابلیت‌های فناوری اطلاعات تنها در صورت همسویی با فرهنگ بازار محور می‌توانند منجر به مزیت رقابتی پایدار شوند.

اصالت/ارزش افزوده علمی: اصالت این پژوهش در ارایه چارچوبی ترکیبی است که نقش مکمل فناوری اطلاعات و بازار‌گرایی را در ارتقای نوآوری سازمانی برجسته می‌سازد و می‌تواند راهنمایی عملی برای مدیران جهت بهره‌برداری استراتژیک از منابع اطلاعاتی باشد.

کلمات کلیدی:

قابلیت‌های فناوری اطلاعات، عملکرد نوآوری، بازار‌گرایی

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چاپ شده

2024-04-22

شماره

دوره 2 شماره 1 (1403): علوم مدیریت و تحلیل تصمیم

نوع مقاله

مقالات شماره جاری

ارجاع به مقاله

روایی م., & جوانشیر ح. (2024). تاثیر قابلیت‌های فناوری اطلاعات بر عملکرد نوآوری با میانجی‌گری بازار‌گرایی در بانک کشاورزی. علوم مدیریت و تحلیل تصمیم , 2(1), 13-31. https://doi.org/10.22105/msda.v2i1.103
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